What is an ASP (Application Service Provider)?

An Application Service Provider (ASP) is a business that offers software services to customers, using computer networks and the Internet as the mechanism to deliver and manage the service.
We'd like to classify LiveHelpNow as an SaaS - The goal of an ASP business is to reduce the cost of software distribution and maintenance. Using a client/server model, network software can be installed in a centrally-controlled place and hosted - accessed by the customers over remote links. This method to providing software solutions is sometimes called the software as a service (SaaS) approach.